Book Details
Format
Paperback
Pages
320
Language
English
Published
Jun 25, 1992
Publisher
Oxford University Press
ISBN-10
0195077180
ISBN-13
9780195077186
Description
Doris B. Wallace and Howard E. Gruber delve into the intricate world of creativity in the workplace through twelve compelling case studies. Their exploration seeks to illuminate how diverse cognitive processes come into play when individuals engage in creative tasks. By focusing on real-life examples, the authors provide a nuanced understanding of the mental frameworks that drive innovation and problem-solving.
With each case study, readers are invited to discover the unique thought patterns and environments that fuel creativity. This analysis not only highlights the individuality of creative processes but also emphasizes the importance of context and collaboration in fostering innovative thinking. Wallace and Gruber challenge the notion of creativity as a mere talent, illustrating it instead as a multifaceted cognitive experience.
With each case study, readers are invited to discover the unique thought patterns and environments that fuel creativity. This analysis not only highlights the individuality of creative processes but also emphasizes the importance of context and collaboration in fostering innovative thinking. Wallace and Gruber challenge the notion of creativity as a mere talent, illustrating it instead as a multifaceted cognitive experience.
Genres
Romance
Biography
Autobiography & Memoir
History
Nature