Book Details
Format
Hardcover
Pages
352
Language
English
Published
Nov 1, 2003
Publisher
Chermayeff & Geismar
ISBN-10
1932026142
ISBN-13
9781932026146
Description
presents the oeuvre of Chermayeff & Geismar, renowned for some of the most visible logos and branding for clients that include Mobil, PBS and NBC. The book presents Design as an idea-driven, intuitive process, revealing a professional way of thinking about visual problems. This tribute dissects Chermayeff and Geismar's work, with every treatment shown as a response to a unique set of Design constraints.