Book Details
Format
Paperback
Pages
176
Language
English
Published
Sep 1, 2009
Publisher
AVA Publishing
ISBN-10
2940373957
ISBN-13
9782940373956
Description
Elinor and Colin Renfrew explore the intricate world of fashion collections, highlighting the diverse elements that influence their creation. Through an examination of market levels, product types, and seasonal trends, they delve into how various forces shape the fashion landscape.
The authors emphasize the importance of understanding the customer and retail environment to craft successful collections. By weaving together market insights and consumer behavior, they unveil strategies that guide designers and retailers in their creative processes.
This insightful narrative serves both as a resource and an inspiration for those in the fashion industry, providing valuable perspectives on developing a collection that resonates with contemporary trends and customer desires.
The authors emphasize the importance of understanding the customer and retail environment to craft successful collections. By weaving together market insights and consumer behavior, they unveil strategies that guide designers and retailers in their creative processes.
This insightful narrative serves both as a resource and an inspiration for those in the fashion industry, providing valuable perspectives on developing a collection that resonates with contemporary trends and customer desires.