Book Details
Format
Paperback
Pages
192
Language
English
Published
Apr 20, 1998
Publisher
Pearson
Edition
1
ISBN-10
0137783337
ISBN-13
9780137783335
Description
James Ogden invites readers into the dynamic world of integrated marketing communication through his comprehensive guide. This book serves as a valuable resource for marketers, educators, and students seeking to cultivate creative strategies that effectively engage audiences. Ogden's expertise shines as he unravels the intricate components of crafting a cohesive marketing plan that spans multiple channels and platforms.
The narrative emphasizes the importance of innovation in today’s rapidly changing market. Ogden introduces key concepts and practical tools that encourage marketers to think outside the box, blending traditional and digital marketing tactics. He shares real-world examples and case studies that illuminate the successful application of creative ideas, guiding readers to develop their unique voice and approach.
As the chapters unfold, readers are encouraged to embrace collaboration, building synergy among various communication efforts. Ogden’s insights on teamwork and cross-channel communication offer a fresh perspective, showing how integrated marketing can lead to greater brand recognition and consumer loyalty.
Overall, this book stands as an essential guide for anyone looking to enhance their marketing skill set. With a focus on creativity and innovation, it equips readers with the knowledge and tools needed to navigate the complexities of modern marketing landscapes.
The narrative emphasizes the importance of innovation in today’s rapidly changing market. Ogden introduces key concepts and practical tools that encourage marketers to think outside the box, blending traditional and digital marketing tactics. He shares real-world examples and case studies that illuminate the successful application of creative ideas, guiding readers to develop their unique voice and approach.
As the chapters unfold, readers are encouraged to embrace collaboration, building synergy among various communication efforts. Ogden’s insights on teamwork and cross-channel communication offer a fresh perspective, showing how integrated marketing can lead to greater brand recognition and consumer loyalty.
Overall, this book stands as an essential guide for anyone looking to enhance their marketing skill set. With a focus on creativity and innovation, it equips readers with the knowledge and tools needed to navigate the complexities of modern marketing landscapes.