Dichotomy Between Attitudes and Environmental Performance: A Case of European SMEs

This insightful work delves into the complex relationship between attitudes and environmental performance among small and medium-sized enterprises in Europe. The authors, Samarthia Thankappan, D.M.W.N. Hitchens, and Mary Trainor, skillfully examine how varying perspectives within these businesses can impact their ecological efforts.

Through a mix of research and case studies, the authors present a nuanced exploration of the factors that contribute to both positive and negative environmental practices. The narrative highlights the challenges many SMEs face in balancing their attitudes towards sustainability with the practicalities of implementation.

Engagingly written, this book serves as an enlightening resource for entrepreneurs, policymakers, and anyone interested in understanding the often conflicting dynamics between corporate mindset and environmental responsibility.