Dragonfly Effect Workbook: The Power of Stories

Dragonfly Effect Workbook: The Power of Stories

Andy Smith , Barbara McCarthy , Jennifer Aaker
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Apr 15, 2013 · English · Paperback (64 pages)
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Book Details

Format Paperback
Pages 64
Language English
Published Apr 15, 2013
Publisher CreateSpace Independent Publishing Platform
ISBN-10 1484184386
ISBN-13 9781484184387

Description

A companion to the award winning Dragonfly Effect, the Dragonfly Effect Workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. This workbook will help you further explore and understand how to tap into social media using psychological insights to achieve a single, concrete goal. Here you’ll explore thought-provoking exercises to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. The Dragonfly Effect workbook proves that you don’t need money or power to inspire seismic change.

Genres

Business & Economics
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