Book Details
Format
Kindle
Pages
985
Language
English
Published
Nov 1, 2013
Publisher
Pearson Education
ISBN-10
1306045983
ISBN-13
9781306045988
Description
For undergraduate and graduate electronic commerce courses.""
Explore the many aspects of electronic commerce through a managerial perspective.
"Electronic Commerce" provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
Explore the many aspects of electronic commerce through a managerial perspective.
"Electronic Commerce" provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks--all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.
To keep pace with today's ever-changing technology, the seventh edition has been streamlined--removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
Genres
Science & Technology