Escape Velocity

About the Book: Escape Velocity From the worlds leading high-tech strategist comes the definitive roadmap that helps companies large and small launch new businesses and new products in an ever more complex world. Since the publication of the marketing classic Crossing the Chasm more than 20 years ago, Geoffrey Moore has become one of the worlds most influential thought leaders on high-tech marketing and business strategy. For many years Moores fans have asked him to expand his ideas to address the new era of global collaboration and competition. Escape Velocity does just that. In it, Moore provides a comprehensive set of frameworks and a new vocabulary that help executive teams break free from the legacy of past success to build new ideas and new businesses, from inception to commercialization. Moore shows that positive results and growth depend on the interplay of five distinct domains-what he calls the "hierarchy of powers:" category, company, market segment, offerings, and performance. Bring these five powers together in a collaborative fashion, Moore argues, and your innovative ideas have the best chances of launching successfully. Moore provides a wealth of case studies to bring his models to life, and he illustrates the application of his frameworks in businesses large and small, from established firms to startups. Bridging the gap between strategy and execution, Escape Velocity is the perfect blend of strategy and execution, a call to action for companies at risk of being forever trapped in the past About the Author: Geoffrey A. Moore Geoffrey Moore is a best-selling author of Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line, and Dealing with Darwin.