Essential Research Methods

Essential Research Methods

Godfrey Pell , Dave Chesley , Bryan Jones
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Jan 1, 2018 · English · Paperback (240 pages)
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Book Details

Format Paperback
Pages 240
Language English
Published Jan 1, 2018
Publisher Palgrave Macmillan
ISBN-10 0230233171
ISBN-13 9780230233171

Description

Essential Research Methods enables students to prioritise their research in order to maximise results. This user-friendly guide provides a practical approach to designing, conducting and interpreting business research. A research methods toolkit gives the reader easy access to powerful analytical techniques.

Genres

Business & Economics
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