Book Details
Format
Paperback
Pages
128
Language
English
Published
Feb 19, 2052
Publisher
SAGE Publications, Inc
ISBN-10
0761923780
ISBN-13
9780761923787
Description
Ethnographic Work expands readers′ understanding of the range of conditions for ethnographic work beyond the familiar lone ethnographer working in a conventional academic work setting (such as in social, business and political organizations).
The book explores: funding and sponsorship of field research; collaborative or team research; applied field research (in industry, advertising, and marketing settings); and, role conflicts in ethnographic work (e.g. gender, family and age-linked roles.)
The book explores: funding and sponsorship of field research; collaborative or team research; applied field research (in industry, advertising, and marketing settings); and, role conflicts in ethnographic work (e.g. gender, family and age-linked roles.)
Genres
Business & Economics