Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation

Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation

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2005 · English · Paperback
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Description

* Combines 'how to' advice, theoretical insights and interviews with PR industry leaders

Book Details

Format Paperback
Pages 288 pages
Language English
Published May 1, 2005
Publisher Kogan Page Business Books
ISBN-10 0749443065
ISBN-13 9780749443061
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