Event Tourism: v. 2

In this compelling volume, Joanne Connell delves into the dynamic world of event tourism, exploring its impact on economies, cultures, and communities. Through a blend of insightful analysis and case studies, the book illustrates how events can serve as powerful tools for destination marketing and community engagement.

Connell examines the nuances of planning and executing events while highlighting the strategic collaborations that can enhance visitor experiences. She provides valuable perspectives that appeal to both academic circles and practitioners in the tourism industry, making it an essential read for anyone interested in understanding the multifaceted nature of event-driven travel.