Excel for Marketing Managers

Excel for Marketing Managers

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May 10, 2014 · English · Kindle (195 pages)
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Book Details

Format Kindle
Pages 195
Language English
Published May 10, 2014
Publisher Holy Macro! Books
ISBN-10 1306135931
ISBN-13 9781306135931

Description

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.
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