Book Details
Format
Kindle
Pages
542
Language
English
Published
Jan 1, 2019
Publisher
Wiley
Edition
1
ISBN-10
1119083761
ISBN-13
9781119083764
Description
This work serves as a detailed exploration into the intricacies of survey research methodologies, emphasizing the integration of random sampling with random assignment. The authors present a robust framework that underscores the importance of experimental methods in enhancing the reliability and validity of survey findings. Each chapter delves into various techniques, equipping researchers with insights on how to effectively design and implement their surveys to yield meaningful results.
With contributions from experts in the field, this guide not only clarifies complex concepts but also offers practical strategies for navigating the challenges often faced in survey research. The authors aim to bridge the gap between theory and practice, allowing readers to grasp essential principles while applying them in real-world contexts. This resource proves invaluable for both novice researchers and seasoned professionals, seeking to elevate their methodological acumen in survey research settings.
With contributions from experts in the field, this guide not only clarifies complex concepts but also offers practical strategies for navigating the challenges often faced in survey research. The authors aim to bridge the gap between theory and practice, allowing readers to grasp essential principles while applying them in real-world contexts. This resource proves invaluable for both novice researchers and seasoned professionals, seeking to elevate their methodological acumen in survey research settings.
Genres
Science & Technology
Business & Economics
Health & Wellness
Psychology