Focus Group Research for Marketers: What Marketers Need to Know About This Popular Research Technique to Use It Safely, Effectively and Wisely

Focus Group Research for Marketers: What Marketers Need to Know About This Popular Research Technique to Use It Safely, Effectively and Wisely

Paul Crocker
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2001 · English · Paperback · 2 editions
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Crocker, Paul

Book Details

Format Paperback
Pages 204 pages
Language English
Published Nov 1, 2001
Publisher AuthorHouse
Editions 2 editions
ISBN-10 1401017061
ISBN-13 9781401017064
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