Friendly Costs Nothing, But Changes Everything

Professional is just a word for people that seek sanitize the soul out of business. It’s an excuse for delivering emotionless, forgettable non-service. And it’s the altar on which personal connection is sacrificed. We can’t allow the feeling of formality keep us from communicating freely. We need you to speak with soul. To talk like people talk. From the guy who made an entire career out of wearing a nametag twenty-four-seven, this book is a daily devotional that cheers for the end of automation and the beginning of approachability.