Description
For courses in Graduate Strategic Management.
Explore the most up-to-date research in the field of strategic management.
Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.
Explore the most up-to-date research in the field of strategic management.
Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.
Book Details
Format
Kindle
Pages
570 pages
Language
English
Published
Jan 17, 2014
Publisher
Pearson
Editions
6 editions
Genres
Business & Economics