Hacking Growth. a Estrategia de Marketing Inovadora das Empresas de Crescimento Mais Rapido
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Business & Economics
Format
Paperback
Pages
328
Language
Portuguese
Published
Nov 13, 2018
Publisher
Editora Alta Books
ISBN-10
8550804452
ISBN-13
9788550804453
Description
This insightful exploration delves into the innovative strategies employed by some of the fastest-growing firms in today’s competitive landscape. It showcases the discipline of growth hacking, which blends creativity with analytical thinking to propel businesses to new heights. By examining real-world case studies, readers gain a clear understanding of how successful companies leverage unconventional marketing techniques to attract and retain customers.
Sean Ellis, Morgan Brown, and Ada Felix guide readers through a comprehensive framework that emphasizes experimentation and data-driven decision-making. They illustrate how embracing this agile mindset can lead to unprecedented growth. The authors not only share the principles behind effective growth strategies but also provide actionable insights that entrepreneurs and marketers can apply to their own ventures. This book serves as an essential resource for those looking to harness the power of innovation and analytics in their marketing efforts.
Sean Ellis, Morgan Brown, and Ada Felix guide readers through a comprehensive framework that emphasizes experimentation and data-driven decision-making. They illustrate how embracing this agile mindset can lead to unprecedented growth. The authors not only share the principles behind effective growth strategies but also provide actionable insights that entrepreneurs and marketers can apply to their own ventures. This book serves as an essential resource for those looking to harness the power of innovation and analytics in their marketing efforts.
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