Book Details
Format
Paperback
Pages
152
Language
English
Published
Oct 1, 2011
Publisher
Kinetic Ascent
ISBN-10
0578093960
ISBN-13
9780578093963
Description
This book details with vivid and humorous detail the author's multiple experiences with failed company transformations. After spending millions of dollars on consultants, software, and full-time employees, ADC asks David to spearhead the next iteration of transformation. How To Start a Movement recounts how he and a handful of "insurgents" led a bottoms-up movement with blistering speed and delivered millions to the bottom line as well as improved customer delivery.