How to Win an Argument: An Ancient Guide to the Art of Persuasion
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Biography
Art & Photography
Format
Hardcover
Pages
288
Language
English
Published
Oct 4, 2016
Publisher
Princeton University Press
ISBN-10
0691164339
ISBN-13
9780691164335
Description
In a world where the ability to persuade can have a profound impact, this guide delves into timeless strategies grounded in the teachings of Cicero, an iconic figure known for his rhetorical prowess. With insights that bridge ancient wisdom and contemporary application, readers are invited to explore the nuanced art of argumentation. The authors dissect the fundamental principles of persuasion, illuminating how Cicero's techniques can enhance one's ability to communicate effectively in everyday situations.
By melding historical insights with modern relevance, the book offers not only theoretical perspectives but also practical tools for honing persuasive skills. It encourages a deeper understanding of the psychological underpinnings of argument and debate, helping individuals to connect with their audience on a more meaningful level. Whether in professional settings, personal relationships, or civic discourse, the strategies presented serve as a vital resource for anyone looking to master the craft of persuasion and engage more convincingly in discourse.
By melding historical insights with modern relevance, the book offers not only theoretical perspectives but also practical tools for honing persuasive skills. It encourages a deeper understanding of the psychological underpinnings of argument and debate, helping individuals to connect with their audience on a more meaningful level. Whether in professional settings, personal relationships, or civic discourse, the strategies presented serve as a vital resource for anyone looking to master the craft of persuasion and engage more convincingly in discourse.
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