Book Details
Format
Paperback
Pages
48
Language
English
Published
Jul 1, 2000
Publisher
Berrett-Koehler Publishers
ISBN-10
1583761624
ISBN-13
9781583761625
Description
In a world where effective communication is key, this insightful work offers essential strategies for those looking to enhance their persuasive skills. Mel Silberman and Freda Hansburg delve into the intricacies of influencing others, sharing practical advice and real-world applications that empower readers to navigate personal and professional relationships with confidence.
Throughout the chapters, the authors present a variety of techniques and psychological principles that underline the art of persuasion. By combining research-backed methods with relatable examples, they illustrate how to develop one's influence while maintaining integrity and respect for others, creating a balanced approach to persuasion that is both ethical and effective.
Throughout the chapters, the authors present a variety of techniques and psychological principles that underline the art of persuasion. By combining research-backed methods with relatable examples, they illustrate how to develop one's influence while maintaining integrity and respect for others, creating a balanced approach to persuasion that is both ethical and effective.