Living at the Tip: Navigating the Digital Tipping Point of the Book World

We’ve been at the tipping point between traditionally printed and digital books for well over 10 years. Looking around the industry, at one end you’ll find naysayers who continue to stick their heads in the sand, believing that digitization couldn’t possibly change a centuries-old industry, and at the other those who believe "The End is Nigh!" and all traditional players should just pack it in.These articles, published on The Mark News between Nov 2009 and Oct 2011 outline one bookseller's perspective on the changes facing the industry and the possibilities that exist when exploring bold new collaboration between legacy traditions and new technology