Management Core Concepts and Applications

Building on the strengths of its popular previous edition Core Concepts and Applications, 2nd Australasian edition has been thoroughly revised and updated to reflect the three key aspects of contemporary undergraduate introductory management The text's 16 chapters are presented in a lively and concise manner ideal for the typical 12 or 13 teaching weeks of a semester. Its flexible framework allows instructors to teach students through the use of interactive tools such as case studies, exercises and projects. These action-oriented learning activities complement the text's solid foundation of knowledge-based theory material. There is a balanced coverage of both small to medium sized enterprises and larger multinational organisations operating in Australia, New Zealand and the Asia-Pacific region. A critical thinking perspective is integrated throughout the book, asking and encouraging students to analyse the theory in light of real-world examples. Key themes of the text