Managing E-Business Transformation: A Global Perspective

Managing E-Business Transformation: A Global Perspective

Ali Farhoomand , M. Lynne Markus , Guy Gable
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2004 · English · Paperback
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Description

In a rapidly evolving digital landscape, understanding the complexities of e-business transformation becomes paramount. This insightful resource delves into the intricacies of managing such transformations, providing a global perspective that resonates with today’s interconnected world. It merges theoretical frameworks with practical case studies, allowing readers to grasp the nuances of digital business models and the strategic shifts that enterprises must navigate.

The authors, recognized authorities in their fields, draw upon their extensive research and real-world experiences to guide readers through contemporary challenges faced by organizations worldwide. They highlight the significance of adaptability in business processes and technology integration, ensuring that students are well-prepared to confront and leverage the forces driving change in the marketplace.

By exploring pivotal themes such as leadership, innovation, and customer experience, the narrative encourages a holistic view of business transformation. The well-rounded approach enables learners to understand the vital interplay between technology, people, and processes in shaping successful e-business strategies.

Ultimately, the book serves not just as an academic text but as a valuable reference for practitioners looking to enhance their understanding of e-business dynamics. It empowers readers to think critically about transformation strategies and equips them with the skills to lead in an increasingly digital world, all while emphasizing a proactive approach to embrace change effectively.

Book Details

Format Paperback
Pages 461 pages
Language English
Published Aug 26, 2004
Publisher Red Globe Press
Edition 2004
ISBN-10 1403936048
ISBN-13 9781403936042

Genres

Science & Technology Business & Economics

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