Managing New Product and Process Development: Text Cases

Managing New Product and Process Development: Text Cases

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2010 · English · Kindle
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Description

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

Book Details

Format Kindle
Pages 1,123 pages
Language English
Published Jul 6, 2010
Publisher Free Press
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