Description
How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
Book Details
Format
Hardcover
Language
English
Published
Jan 1, 1996
Publisher
Turtleback Books
ISBN-10
0613915135
ISBN-13
9780613915137