Description
This marketing textbook offers a comprehensive exploration of the principles and practices that shape the modern marketplace. Authored by Shane Hunt, John Mello, and George Deitz, it delves into various strategies that businesses employ to connect with their audiences effectively.
With its focus on both foundational theories and contemporary applications, the book is designed to engage readers and provide them with insights into the evolving landscape of marketing on a global scale. While it’s an international edition, readers should note that it does not come with an access code.
With its focus on both foundational theories and contemporary applications, the book is designed to engage readers and provide them with insights into the evolving landscape of marketing on a global scale. While it’s an international edition, readers should note that it does not come with an access code.
Book Details
Format
Paperback
Pages
656 pages
Language
English
Published
Jan 1, 2023
Publisher
Generic
Editions
3 editions