Description
This comprehensive study guide serves as an essential resource for anyone navigating the complex world of marketing. With contributions from veteran authors, it simplifies intricate concepts and provides practical tools for understanding fundamental marketing strategies.
Readers can expect to find a wealth of information designed to enhance their knowledge and application of marketing principles. The user-friendly format allows learners to engage with the material effectively, making it an invaluable companion for both students and professionals striving to excel in the marketing field.
Readers can expect to find a wealth of information designed to enhance their knowledge and application of marketing principles. The user-friendly format allows learners to engage with the material effectively, making it an invaluable companion for both students and professionals striving to excel in the marketing field.
Book Details
Format
Hardcover
Pages
654 pages
Language
English
Published
Jan 1, 1985
Publisher
Scott Foresman & Co
ISBN-10
0673159256
ISBN-13
9780673159250