Book Details
Format
Paperback
Pages
304
Language
English
Published
Mar 22, 2007
Publisher
Butterworth-Heinemann
ISBN-10
0750681330
ISBN-13
9780750681339
Description
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.