Book Details
Format
Kindle
Language
English
Published
Mar 1, 2007
Publisher
Butterworth-Heinemann
ISBN-10
0080941931
ISBN-13
9780080941936
Description
In one single pack you can find a wealth of resources on marketing management in the Marketing Management Bundle. The books included are Marketing Due Diligence by Malcolm McDonald, Keith Ward and Brian Smith and Making Marketing Happen by Brian Smith, best-selling texts from leading authors.