Marketing-Management in der Hotellerie

Marketing-Management in der Hotellerie

by Gardini , Marco A.
No ratings yet
Business & Economics Travel
Format Paperback
Pages 700
Language German
Published May 3, 2022
Publisher Walter de Gruyter
Edition 4th 4., Uberarbeitete Und Erweiterte Auflage ed.
ISBN-10 3110714450
ISBN-13 9783110714456
Want to Read

Rate this book

Export Book Journal

Description

In today's competitive hospitality landscape, the importance of effective marketing management cannot be overstated. This insightful work delves into the intricacies of marketing strategies specifically tailored for the hotel industry. Through a comprehensive analysis, readers are introduced to fundamental concepts and innovative practices that drive success in hotel marketing.

Marco A. Gardini expertly navigates the various dimensions of marketing within the hospitality sector, addressing unique challenges and opportunities that arise. From understanding customer behavior to leveraging digital channels, the text provides valuable guidance for hotel managers and marketing professionals. Gardini emphasizes the need for an adaptive approach, encouraging readers to embrace change and stay ahead of industry trends.

The book serves not only as a resource for established professionals looking to refine their skills but also as an invaluable guide for newcomers eager to make their mark in hotel marketing. With practical examples and strategic insights, Gardini equips readers with the tools needed to thrive in a dynamic and ever-evolving market.

Reviews

No reviews yet

Be the first to review this book and share your thoughts

Add First Review

Reading Log

No reading logs found

Start tracking your reading progress to see logs here

Add Your First Reading Log

Notes

No notes found

Start adding notes to see them here

Add Your First Note

Transaction Log

No transaction logs found

Start tracking your book transactions to see logs here

Add Your First Transaction Log

Similar Books