Marketing: The Easy Step-by-Step Guide

All businesses have one thing in common they need customers. So how do you get customers? How do you get them to buy from you? How do you build a competitive edge for your business? And how do you develop new products and services to stay ahead of the competition? All these and more are the challenges for a business. This book will provide you with vital tips to help you win business and get your existing customers coming back for more. It will show you:How to win and keep customersHow to understand your customers and their needsHow to make your organisation more marketing orientatedHow to use some of the promotional tools to target your customersHow to build a competitive edge for your organisationHow to draw up a marketing plan for your business by following the steps in this guide.