Description
Building on the popularity of the first edition published in 2000, Michael J Baker has teamed up with co-editor Michael Saren to produce a fully updated Second Edition of "the" marketing theory text.
Book Details
Format
eBook
Pages
449 pages
Language
English
Published
Jan 1, 2010
Publisher
SAGE Publications Ltd
Editions
2 editions
ISBN-10
1283289415
ISBN-13
9781283289412