Description
Media Essentials is a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format — for a very attractive price.
Book Details
Format
Paperback
Language
English
Published
Jan 1, 2011
Publisher
Bedford St. Martins
Editions
5 editions
ISBN-10
0312628293
ISBN-13
9780312628291