Writing and Presenting a Business Plan (Module 6)

Writing and Presenting a Business Plan (Module 6)

Carolyn Boulger Karlson , James O'Rourke
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Jul 9, 2008 · English · Paperback (144 pages)
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Book Details

Format Paperback
Pages 144
Language English
Published Jul 9, 2008
Publisher Cengage Learning
Edition 2
ISBN-10 0324584229
ISBN-13 9780324584226

Description

This module offers an in-depth exploration of crafting and delivering an effective business plan, an essential skill for any aspiring manager or entrepreneur. It emphasizes the importance of clear communication in business settings, highlighting how well-structured plans can convey ideas, attract investors, and guide strategic decisions.

Students will learn the fundamental elements of writing a business plan, including market analysis, financial projections, and operational strategies. Through a blend of theoretical insights and practical exercises, it provides a roadmap for articulating business concepts compellingly and concisely. The focus is not only on the written document but also on the presentation aspect, ensuring that individuals can effectively engage their audience and communicate their vision with confidence.

By the end of the module, participants will develop a comprehensive understanding of managerial communication, equipping them with the tools needed to present their ideas persuasively and with professionalism in real-world situations.

Genres

Business & Economics

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