New Modernist Type

New Modernist Type

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Oct 1, 2012 · English · Hardcover (272 pages)
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Book Details

Format Hardcover
Pages 272
Language English
Published Oct 1, 2012
Publisher Thames & Hudson
ISBN-10 0500241414
ISBN-13 9780500241417

Description

Classic modern design never goes out of style: it is merely retired
or subtly adapted to its given place and time. Having surveyed handwritten,
new vintage, and new ornamental tendencies in type and
lettering, graphic-design guru Steven Heller now turns his encyclopedic
gaze on Modernism.
New Modernist Type reveals how a graphic language of simplicity and
economy has impacted contemporary design. Hundreds of examples
by international designers are grouped into three thematic chapters:
Old Modern (when the machine age influenced graphic design),
Playful Modern (wit, humor, and transformation), and Meta Modern
(typography as icon and symbol).
An historical introduction places today’s tendencies in context,
and the reference section features a list of designers’ websites.

Genres

History Humor Contemporary
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