Book Details
Format
Paperback
Language
English
Published
Jan 1, 2005
Publisher
Punch Drunk Productions
ISBN-10
0978518764
ISBN-13
9780978518769
Description
Research has shown that in the first few milliseconds of our perceiving something we do not only unconsciously comprehend what it is, but decide whether we like it or not - the cognitive unconscious presents our awareness with not just the identity of what we see, but an opinion about it. Or emotions have a mind of their own, one which can hold views quite independently of our rational mind.