Passion is My Main Ingredient

After a humble childhood in a small Kiwi town, Dean Brettschneider found his calling as a baker in his teenage years. In 2003, on the back of a successful baking career in New Zealand, Dean left for Asia. It was a move which accelerated his development from baker to businessman and led to the founding of his hugely successful bakery chain, Baker & Cook.

In this blistering memoir, Dean describes his journey from a small town baker’s apprentice to the Global Baker and internationally successful entrepreneur he is today.

Make no mistake; this is not a book about baking.

As we follow the interwoven arcs of Dean’s career and personal life, his experience teaches us how to harness our passion to strategically improve ourselves and advance our careers. His revelations on entrepreneurship — most notably how he founded and developed Baker & Cook — give us a first-row view of what goes into building a business from the ground up, including all of the pain and sacrifice that come with it.

Told in a refreshingly frank manner, Dean’s story is sometimes shockingly direct, often hilarious, and always enlightening, leaving us with valuable astute insights into how to navigate the trials and tribulations of life in business.