Pulse

The ultimate guide to mining the Internet for real-time assessment of trends and data. Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real-time measurement methodologies businesses can start using right away. This timely book also puts this emerging science and technology in perspective and explains how this new measurement instrument will profoundly change decision making in business and government. This Pulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.