Que Hacer Realmente Para Atraer, Deleitar y Retener Clientes: El Guru de la Calidad Total del Servicio Relata Sus Experiencias y Anticipa el Futuro

Que Hacer Realmente Para Atraer, Deleitar y Retener Clientes: El Guru de la Calidad Total del Servicio Relata Sus Experiencias y Anticipa el Futuro

by Tom Wise
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Business & Economics
Format Paperback
Pages 400
Language Spanish
Published Jan 1, 1999
Publisher Ediciones Granica, S.A.
ISBN-10 9506412251
ISBN-13 9789506412258
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Description

Tom Wise explores the intricacies of customer attraction, delight, and retention in a competitive landscape. Drawing on his vast experiences in service quality, he presents insightful strategies that go beyond the conventional wisdom. Wise's approach is grounded in real-world observations, offering readers practical tools to engage customers more effectively.

In a world where customer expectations continuously evolve, Wise emphasizes the importance of understanding customer needs and creating memorable experiences. He dives into case studies that illustrate successful service practices, providing readers with a roadmap to improve their own interactions. His depth of knowledge invites both seasoned professionals and newcomers to rethink how they engage with clients.

As Wise anticipates future trends in service quality, he encourages a mindset of adaptability and innovation. This forward-thinking perspective serves as a guiding principle for anyone looking to build lasting customer relationships in a rapidly changing environment. The insights presented create a compelling call to action for businesses eager to thrive in today's marketplace.

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