Retailing and E-tailing: Instructor's Annotated Workbook

This workbook serves as an essential resource for students delving into the dynamic realms of retailing and e-tailing. With a focus on practical applications, it provides insightful commentary and annotations, helping learners grasp the multifaceted strategies and operations of both traditional and online retail environments. Through engaging exercises and real-world examples, students are encouraged to think critically about the challenges and opportunities present in today’s marketplace.

Authored by experts Chris Gassen and Sharon Davis, the workbook not only outlines foundational concepts but also empowers educators with tools to enhance classroom discussions. As students navigate through various scenarios, they develop a deeper understanding of consumer behavior, supply chain management, and the impact of technology on retail trends. This hands-on approach prepares them for successful careers in a rapidly evolving industry.