Small Business Management Created for BYU Idaho

Small Business Management Created for BYU Idaho

Justine Longenecker , Carlos Moore , William Petty
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2006 · English · Paperback
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Description

This book serves as a comprehensive guide designed specifically for aspiring entrepreneurs and small business managers at BYU Idaho. It intertwines foundational business theories with practical applications, making it a valuable resource for students and practitioners alike. The authors delve into critical topics, such as marketing strategies, financial management, and operational efficiencies, offering insights that foster a strong understanding of how to successfully manage and grow a small business.

Readers will appreciate the structured approach that emphasizes real-world scenarios and case studies, which complement the theoretical frameworks discussed. Each chapter is crafted to build on the previous one, ensuring that readers can progressively gain knowledge and apply it to their own business ventures. Additionally, the inclusion of Infotrac and a CD-ROM provides enhanced learning tools, further enriching the educational experience.

Engagement with the material is encouraged through interactive components, such as exercises and discussions, which help reinforce the concepts presented. By synthesizing academic rigor with practical insights, this book prepares students to tackle the dynamic challenges faced in the world of small business management.

Book Details

Format Paperback
Pages 636 pages
Language English
Published Jan 1, 2006
Publisher Thomson South-Western
Edition 13
ISBN-10 0324347073
ISBN-13 9780324347074
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