Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
by
J. Gary Taylor
,
Patricia J. Scharlin
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Science & Technology
History
Business & Economics
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Format
Hardcover
Pages
304
Language
English
Published
Apr 10, 2004
Publisher
Yale University Press
Edition
Illustrated
ISBN-10
030010233X
ISBN-13
9780300102338
Description
The narrative chronicles the remarkable journey of a global corporation, once embroiled in controversy, as it navigates the delicate balance between business interests and environmental accountability. Through the eyes of its authors, readers witness how an unlikely partnership between a major player in the agricultural sector and fervent environmental activists gave rise to an innovative alliance that ultimately redefined the brand's identity.
As the story unfolds, it delves into the complexities facing both the corporation and the activists—the struggles, the negotiations, and the groundbreaking strategies devised to promote sustainability. This partnership exemplifies how trust can be built across seemingly opposing worlds, illustrating the power of collaboration in addressing pressing ecological concerns.
The case study of this alliance is accentuated by real-world implications that resonate with current corporate social responsibility trends. Readers are invited to reflect on the profound impacts that ethical practices can have, not just on a brand's reputation, but on the environment as well.
Amidst challenges and public scrutiny, the cooperative efforts led to transformative changes, providing valuable insights for future corporate endeavors seeking to harmonize profit with purpose. This story serves as a beacon for those interested in the dynamics of corporate restructuring in the face of social and environmental challenges.
As the story unfolds, it delves into the complexities facing both the corporation and the activists—the struggles, the negotiations, and the groundbreaking strategies devised to promote sustainability. This partnership exemplifies how trust can be built across seemingly opposing worlds, illustrating the power of collaboration in addressing pressing ecological concerns.
The case study of this alliance is accentuated by real-world implications that resonate with current corporate social responsibility trends. Readers are invited to reflect on the profound impacts that ethical practices can have, not just on a brand's reputation, but on the environment as well.
Amidst challenges and public scrutiny, the cooperative efforts led to transformative changes, providing valuable insights for future corporate endeavors seeking to harmonize profit with purpose. This story serves as a beacon for those interested in the dynamics of corporate restructuring in the face of social and environmental challenges.
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