Star Principle, The

Richard Koch has made a career out of spotting ‘Star Businesses’ – and has made millions from them. By a ‘Star Business’ he means a new business that operates in a high-growth market and is a leader in that market. In his new book, the author of the worldwide bestseller The 80/20 Principle shows how you too can get rich from the ‘Star Principle’.

Chapters include:

1. So what exactly is a star business?
2. The art of creating stars
3. Benefit from somebody else’s star
4. Fake stars
5. The star takes off!