Startups Mexicanas: A guide to software entrepreneurship in Mexico

Mexico. Economically, a country usually known for manufacturing and heavy industry exports to the United States. A country with a very small rate of IPOs even for Latin America, where the economy is not at all made of new companies that emerge, but of the same old players. A country with a very small software market and where the benefits of software automation are not considered much of a business priority.Can this country be different? Can innovation companies exist in it? Author Jorge Guzman, a Mexican native who studied the topic at MIT, thinks that this is possible, and that the country is even already on its way to become such.In this book, the author creates the first even comprehensive book about entrepreneurship in high tech firms for Mexicans, living in Mexico. Written from the perspective of an entrepreneur, the book focuses on giving entrepreneurs the necessary frameworks to create successful companies in Mexico. Specifically, Guzman focuses on creating a thorough landscape of software entrepreneurship in Mexico, and then, through detailed analysis, develops a set of strategic recommendations for entrepreneurs.The book's lesson are very general, and most material mentioned in this book easily applies to any other emerging economy in Latin America, Asia Africa, or Eastern Europe.This book is a must have for anyone interested in entrepreneurship in emerging markets, and provides important insights for entrepreneurs, policy makers, and investors alike.