Strategies and Styles

This book explains the role of the corporate centre in large diversified corporations. Based on a study of sixteen leading multinationals, the book investigates the relationship between corporate, divisional and business units, and aims to show how the centre can choose a style that increases the profitability of the business. Using Chandler's account of the role of the centre in strategy and structure, Michael Goold and Andrew Campbell present an analysis of the management process in diversified corporations.