Technique for Producing Ideas

Technique for Producing Ideas

James Webb Young , William Bernbach
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Jan 1, 1988 · English · Paperback (62 pages)
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Book Details

Format Paperback
Pages 62
Language English
Published Jan 1, 1988
Publisher Natl Textbook Co Trade
ISBN-10 0844230006
ISBN-13 9780844230009

Description

Produce ideas -- for anything -- on demand. This classic creative problem-solver walks you through a proven, step-by-step process to producing powerful and purposeful ideas and shows you how
-- Gather the raw materials -- those of your immediate problem and the materials which come from your store of general knowledge
-- Work over and incubate these materials in your mind
-- Shape and develop an idea for practical use
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