Description
The Business Plan Workbook has established itself as the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, "The Business Plan Workbook" brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.
Book Details
Format
eBook
Pages
376 pages
Language
English
Published
Sep 16, 2008
Publisher
Kogan Page
Editions
4 editions
ISBN-10
1281386383
ISBN-13
9781281386380