THE FIRST 10 YARDS - The 5 Dynamics of Entrepreneurship and how they made a difference at DHL and other successful startups

For entrepreneurs to really succeed in the long run in their business ventures, they have to deal with certain fundamentals of entrepreneurship. The Five Dynamics of Entrepreneurship, developed by Po Chung with Saimond Ip, describes the minimum qualities that an entrepreneur must have and tap into in order to build a company that inspires. Po should know; he helped build DHL, the world s most global of global companies. This book, written by two practicing entrepreneurs, taps into the wealth of experience, the stories and the cases, from Asia and the West. More importantly, the authors accomplish what few books out there have, which is to really explore how to survive the first ten yards of a new company and thrive. From the dreamer who wants to launch a business to an MBA student or an executive, this book is for all of them. It addresses the critical factors that determine the success or failure of any new business venture.