The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes

The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes

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1995 · English · Hardcover
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Description

Exploring the evolution of packaging throughout history with an eye to the profound and absurd, a cultural critic describes the exploits of hucksters, psychologists, and engineers who have made the modern American package a dominant form of commercialism. 17,500 first printing.

Book Details

Format Hardcover
Language English
Published Apr 1, 1995
Publisher LITTLE BROWN & CO
ISBN-10 0316364800
ISBN-13 9780316364805

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